SocialMedia Advertising Network announced today that CEO Seth Goldstein will speak on the panel “Social App Exit Strategies” on Tuesday, March 25, 2008 at the SNAP Summit 2.0 in San Francisco.
The SNAP Summit focuses on the business and design of social applications, exploring how to attract users and keep them engaged, how to monetize and what advertisers are looking for. Attendees will learn about the future of apps, from independent developers, startups and companies leading the way.
“Social App Exit Strategies” will explore the financial story of a start-up, beginning with basic funding strategies and business plans and moving through to the solid exit strategies needed when approaching larger businesses and venture capitalists. As an expert entrepreneur and successful “raiser-of-funds,” Mr. Goldstein offers unique perspectives on how to manage the entire lifecycle of a social media business. Mr. Goldstein is joined on the panel by: Jim Scheinman, entrepreneur in resident at CRV and co-founder of Bebo; Lee Lorenzen, CEO of Altura Ventures; Jeremy Liew, partner at Light Speed Ventures; and Jeff Clavier, founder and managing partner at Soft Tech VC. The panel will be held at 2:30 p.m. PDT on the main stage.
Seth Goldstein is co-founder and CEO of SocialMedia.com. In his role as CEO, Seth drives the strategic direction of the company, overseeing the development of technologies and services to keep SocialMedia at the forefront of social media and advertising. Seth has extensive leadership experience advising advertisers on the evolving opportunities in social media, while encouraging developer creation of lasting and interactive applications for online consumers.
An experienced entrepreneur, he has created several successful Internet businesses, including one of the first Internet advertising companies, SiteSpecific, in 1995. In 2002 Seth co-founded Majestic Research, a next generation Wall Street Research firm that provides leading hedge funds with proprietary data insights. In 2005 he created Root Markets, the first financial exchange for Internet mortgage leads. He was also the first investor in Web 2.0 pioneer del.icio.us (now part of Yahoo!).
SocialMedia Advertising Network provides advertisers and developers of social media applications with the ability to manage, market and monetize traffic on open social platforms and leading social networks, such as Facebook and MySpace. SocialMedia Advertising Network has learned what developers and advertisers need first-hand, having internally produced hit Facebook applications such as FoodFight (throw a virtual lobster at your buddy) and Happy Hour (send that buddy a cocktail), which have been installed by over 10 million consumers. SocialMedia Advertising Network is based in Palo Alto and Mill Valley, CA.