Miss Earth is an annual international beauty pageant that creates environmental awareness by encouraging the participants to be socially conscious citizens and promote a relevant cause. This year the pageant celebrates the theme of international year of water cooperation.
Miss India Earth 2013, Sobhita Dhulipala had associated with Pureit, world’s largest selling water purifier brand from Hindustan Unilever Ltd. to spread awareness about the importance of safe drinking water under its ‘Unilever Pureit Protecting Lives Program’.
As part of her Eco-Beauty campaign, Sobhita had associated with Pureit’s key NGO partner, Integrated Village Development Program (IVDP) and spent a few days with villagers in Tamil Nadu’s Krishnagiri district promoting the cause of “Safe Drinking Water” and explaining about waterborne diseases, the hazards and the ramifications of unsafe drinking water. During her stay at Krishnagiri, she educated the villagers on the need to invest in a water purifier and also helped install Pureit devices in many households in Thopdikupam village, at the district.
Commenting on occasion, Sobhita said, “I’m overjoyed and extremely grateful to all those who chose to support me and voted for me, making it possible for me to win the Miss Eco-Beauty title at Miss Earth 2013. More than anything I am glad, my project about awareness on ‘ Safe Drinking Water’ has been so warmly accepted and recognized by the people and the jury. It is such an honour to be recognized and appreciated for the work done. Thanks to Pureit & IVDP, I was able to educate villagers about the significance of safe drinking water.”
Badri Narayanan, GM (Water) at Hindustan Unilever Ltd. Said, “Sobhita has showed great enthusiasm in supporting a noble cause of tackling the issue of unsafe drinking water in India by associating with ‘Pureit Protecting Lives Program’ to spread awareness about the hazards of unsafe drinking water. On behalf of the entire nation, we wish her to win the ‘Miss Earth 2013’ title as well.”
Anupam Bokey, Global Brand Director, Pureit at Hindustan Unilever Ltd. said, “ Sobhita has made us proud by associating with us and putting in efforts to support the cause of safe drinking water in front of the global audience. On behalf of the HUL family, we wish her luck for the grand finale of ‘Miss Earth pageant’ on Sunday.”
Sobhita is representing India at the Miss Earth 2013 pageant to be held at the Versailles Palace, Philippines on December 7, 2013.