Mumbai: SMG Convonix announces a partnership with Asian Paints, India’s largest paint company. SMG Convonix is the digital arm of Starcom Mediavest Group and offers complete digital strategy solutions and web analytics.
As a result of this partnership, SMG Convonix will provide Search Engine Optimization and Analytics Consulting to Asian Paints to help increase its brand visibility, website traffic, optimize business through online channels.
Asian Paints is India’s largest and Asia’s third largest paint company and ranked among the top ten Decorative coatings companies in the world with a turnover of Rs. 96.32 billion. The company operates in 20 countries and has 28 paint manufacturing facilities in the world servicing consumers in over 65 countries. Asian Paints along with its subsidiaries have operations in 17 countries across the world with 24 paint manufacturing facilities, servicing consumers in 65 countries through Berger International, SCIB Paints – Egypt, Asian Paints, Apco Coatings and Taubmans. Forbes Global magazine USA ranked Asian Paints among the 200 Best Small Companies in the World for 2002 and 2003 and presented the ‘Best under a Billion’ award, to the company.
“We were pleasantly surprised that on pitch Convonix not only demonstrated a fairly insightful understanding of their business, but they also gave us a good understanding of what our consumers are doing online and how we could ensure our web-site becomes the default paint and décor related destination” stated Amit Syngle, President Sales, Marketing and Technology – Decorative Business Unit. “The analytical approach that Convonix brings to the table is unique but easy to implement, surely we expect to see results from day one” he further added.
“We are very excited about beginning this new partnership with an industry leader such as Asian Paints.” said Pallav Jain, COO of SMG Convonix. “Our unique approach in marrying search with analytics helps us offer dynamic solutions to clients addressing their specific marketing requirements and keeping them ahead of the curve in this rapidly changing digital marketing space. We look forward to enhancing their brand on the web and bringing them more visibility. We visualize a growth in new customers and more business through their online channels, while we demonstrate what we are best known for – cutting-edge digital marketing consulting and servicing”
Malli CR, CEO SMG India commented, “With the expertise that Convonix brings, SMG India is a very strong multi-functional media, digital and analytics agency. The integration which we can now bring to our campaigns expands our business scape three-fold. This aligns perfectly with our consistent endeavors to bring alive the human experience of brands across mediums!”