SmartPower launched a new online video ad contest today to promote its national marketing campaign on energy efficiency. The SmartPower Energy Smart Online Ad Challenge uses new media and online social networking to promote conservation and energy efficiency. Anyone can participate by submitting a 30 second public service announcement to SmartPower through http://www.smartpower.org/adchallenge.php and http://www.youtube.com/group/energysmart.
“Our YouTube online ad contest is not only an opportunity to win a $10,000 grand prize and be featured on national television,” said SmartPower president Brian F. Keane. “It is also a fun way to educate Americans about how to save energy, save money, protect the planet and promote national security.”
The goal of the contest is for the general public to create videos that show how energy efficiency helps Americans save money. SmartPower provides helpful facts on how to conserve energy on its website. These Energy Smart tips are simple and inexpensive ways people can conserve energy and reduce utility and fuel costs. Contestants are required to reference the SmartPower website and logo as well as the Energy Smart tips in their submissions.
Though open to everyone, SmartPower’s Energy Smart Ad Challenge is designed to target young adults and teenagers. SmartPower’s award winning research has revealed that young people are the key when it comes to changing the culture of energy use and energy conservation. They have the power and the willingness to reduce consumption, influence their peers and parents and contribute to a safer and more sustainable future.