Milwaukee business media outlet, Small Business Times will be renamed BizTimes Milwaukee and launch its redesigned print magazine and online news with the Nov. 14, 2008, issue. The locally owned, bi-weekly business publication, online news and event company is positioning itself for continued expansion of its offerings for businesses of all sizes while continuing to focus on companies poised for high growth.
Small Business Times was launched in 1995 by Dan Meyer after he saw an opportunity that was being missed by other media outlets in the Milwaukee area to tell the stories of closely held, privately owned and owner-managed companies with 10 to 500 employees. “Many of these companies are multi-generational, family-owned companies that are the bread and butter of the local economy,” said Meyer. “We made sure from day one that our publication’s values and attributes were closely aligned with the organizations we were covering — dynamic, vibrant, innovative, advocates for business and growth-oriented,” he continued. “Our editorial content has always focused on that, but as we grew, we began to see that the word ‘small’ in our name led to some misconceptions about who we are and what we do. BizTimes Milwaukee is a perfect choice for a new name. It capitalizes on the growth of our dynamic web site. This is just the next stage in our development as a multimedia company and the only locally owned business news publication in the market.”
“We will maintain our high standards of exclusive business news and operational insights,” said Steve Jagler, executive editor of BizTimes Milwaukee, “but the new format will enable us to present that information in a more powerful and compelling way than we’ve ever done before. The reader experience will be greatly enhanced.”
The relaunched publication will give business owners and managers even more opportunities to tell their stories, to learn from others and to reach a targeted business audience of 75,000 in total readership with their own marketing and advertising. The redesign and new size will provide advertisers a classy and effective opportunity to connect with the decision-makers of companies of all sizes throughout southeastern Wisconsin, including Milwaukee, Waukesha, Ozaukee, Washington, Racine, Kenosha, Walworth and Sheboygan counties. “We are embracing the Milwaukee brand in our name, because our company wants to be a resource in the efforts to promote economic development throughout the region,” Meyer said. “We will continue to serve the entire region.”
Advertisers will have plenty of effective options to reach their audience through the new BizTimes Milwaukee. In addition to the redesigned print publication and the award-winning, robust web site, the company has launched several exclusive e-mail news bulletins, including: BizTimes Daily, BizTimes Real Estate Weekly, BizTimes Money Weekly, BizTimes Manufacturing Weekly and BizTimes Bubbler. In addition, advertisers can reach their audience through involvement in a calendar of live events presented by BizTimes Milwaukee throughout the year, including the BizTech Expo.