The cast of the soon-to-be-released, Golden Globe winning film, Slumdog Millionaire, joined the winner of MiD DAY’s Bollywood Lunch Contest for lunch at the Onida office in Mumbai today. Riding high on critical acclaim, Anil Kapoor, who plays the quizmaster in the film interacted with friends of the winner, had pizza and spent a fun afternoon taking photos, signing autographs and sharing his views on the film’s awards and content.
MiD DAY, India’s leading afternooner, truly knows how to Make Work Fun! Through its internationally acclaimed, award winning property MiD DAY Bollywood Lunch Contest, MiD DAY engages its YUMPI (Young Urban Mobile Professional of India) audience right in the midst of their working day, the space and time in which the afternooner is consumed, encouraging them to Take a MiD DAY break! Make Work Fun!
This particular contest was launched on 6th Jan 2009, and readers were required to simply send an SMS answering a Bollywood Question (Who played the role of Quiz Master in Slumdog Millionaire?) to 53650. The contest was promoted via ads in the MiD DAY and received an overwhelming response of 3000 smses. It was also heavily promoted through e-mailers in trade magazines that reach corporate and media houses. A winner is declared through random selection, and in keeping with the afternooner’s position of Making Work Fun, the winner gets a lunch date with a Bollywood star at their office. Thanks to the winner, the entire office also lunches with the stars.
Suresh Amarnani, added that his colleagues at Onida were also very excited about Anil Kapoor’s visit to the office. He said “Our entire team at office is really looking forward to the event. The MiD DAY- Make Work Fun – Bollywood Lunch Contest is a great idea by MiD DAY, because not only the winner benefits, but it’s a wonderful thing for other employees as well, who get a break from the usual humdrum work routine.”
Neville Bastawalla, Head – Marketing, MiD DAY Infomedia Limited, commented, “We find young urban professionals, MiD DAY’s target audience, are busier and under greater pressure than ever. We at MiD DAY have almost made it a cause, to bring a spirit of entertainment and fun into their everyday workplace experience. The Bollywood Lunch Contest is just one such example.”