Slice Ties up with Radio Mirchi for the Promotion

PepsiCo’s popular mango juice drink brand, Slice has plans to double the festival fever this Durga Puja, with its exciting consumer promotion-Slice Puja Parikrama. Brought in association with the city’s hot and happening radio station-Radio Mirchi, the week long promotion will see a grand finale on 5th and 6th October, 2008. 30 winners ( 30 couples) of the promotion will get a guided tour on a specially designed luxury bus branded in Slice colours to the best Puja pandals in Kolkata.

For the Slice Puja Parikrama, consumers can call in on Radio Mirchi and answer some simple questions relating to PepsiCo products. Throughout winners will be announced daily who will win couple passes to some of the most happening Puja pandals.

Homi Battiwalla, Vice President, Emerging Categories, PepsiCo India said, “Slice is a great tasting mango drink for all occasions and thus a perfect choice for this Durga Puja season. The season is characterized by fun, excitement and indulgence by all and the great new taste of Slice will add extra flavour to this festive spirit. Every year the festival season marks an important part of our marketing initiatives. The Slice Puja Parikrama promotion will enable Slice to engage with its youthful consumers across Kolkata and give them a fun and memorable experience this Durga Puja. With these initiatives, we aim to bring alive Slice’s proposition of pure mango pleasure.”

In addition, Slice has made its branded presence felt across 10-12 key pandals across Kolkata through banners, gate arches, singages around pandals, branded kiosks, besides setting up a Slice counter in each of the pandals. An interesting scratch card promotion will also running on the Slice counters in the pandals where consumers can win exciting prizes on the purchase of a 500 ml bottle

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