CNN International and Skype have signed an exclusive global advertising partnership around the network’s program ‘Connect the World’. Skype will have exclusive advertising presence within the show’s website and dedicated mobile WAP site. In addition, the sponsorship will be referenced on screen throughout the show with a flipper showing the company’s logo and a line “Connect the World, sponsored by Skype”.
A spot campaign is designed to raise awareness of a range of Skype features including free video calls, Skype’s availability on mobile phones and Skype’s ability to connect calls to landlines and mobiles at home or abroad at very low rates. The campaign will play out in front of CNN’s audiences in Asia Pacific, Europe, the Middle East, Africa, and Latin America from this week.
William Hsu, Vice President, Ad Sales, CNN International says: “This is an ambitious strategic solution that establishes a meaningful brand association for Skype around a core part of CNN’s programming line-up. Skype’s brand attributes are a great match for our own. We look forward to seeing this commercial partnership executed across CNN’s multiplatform distribution internationally, in front of an increasingly engaged audience”.
Neil Stevens, General Manager of Consumer Business, Skype says “This is an exciting opportunity that allows us to reach a highly relevant audience and increase awareness of the benefits of Skype.”