The Partnership for exclusive marketing rights would usher an innovative new advertising format i.e. aerial advertising as an exciting new medium.
New Delhi: Sky Ads has partnered AD’s World to offer innovative new advertising formats . Skyads are the pioneers of Aerial Advertising a unique, eye-catching and high recall medium in India for the first time called Aerial advertising (towing of billboards/banners over cities/towns in India).Brands like Mahindra, Tata Docomo, Vodafone etc have used this medium to their advantage in getting maximum visibility/coverage for their brands.
“Our Goal is to use this Unique medium used for years World Over, in India and since AD’s World shares the same passion this was a natural progression amongst two like minded entities and we are excited to further enhance our position in this market by offering innovative new formats to Business Houses,” Capt. S.S Dhillon Managing Director Aerial Advertising Pvt. Ltd, commented said.
AD’s World is a 19 year company in the Out of Home advertising Domain in India with primary focus on creating awareness through media buying, creating experience through activations and creating advocacy through complete retail solutions. Since AD’s World started as a company which dominated the sky through Aerial non/lit sky balloons and this association with Skyads is a natural progression to provide visibility in the skies.
Adds Ajay Dhawan, Group CEO, AD’ World that there is a need to break through the clutter and this move will ensure that a Client gets high impact, top-of the mind recall and greater imagery in the market place. We intend to help strengthen our Activation offerings through this medium which will involve a three pronged strategy of partnering with a Radio company, Mobile Services company and a PR company to support the Aerial displays.
The aircraft can carry a (max) 4000sq feet banner along with (upto) 40 alphabets in 7′ size tailing the aircraft for Aerial Advertising on the day of the activity.