Six Inches eyes growth in East Africa Middle East

Mumbai: Six Inches, a leading creative and integrated brand communication agency based in Mumbai takes creative offshoring to another level by bagging to large projects from countries such as – East Africa and Middle East. Craft Silicon, a Kenyan based IT company and Klear, Middle Eastern packed water company, have sought the services of Six Inches for devising and implementing rebranding strategies for their brand.

This is the second time in past two years that Six Inches has been contracted for projects from offshore clients. Last year Six Inches did a complete rebranding for an IT firm, Technology Associates based in East Africa and Middle East. Six Inches also works for current client’s global offices creative requirements on adhoc basis.

Craft Silicon, a Kenyan based IT company, a leader in banking and Micro Finance software’s has roped in Six Inches to study, rebrand the company and recreate all communication materials for external and internal purposes.

Speaking on the engagement, Rakshit Bolhar, Director Marketing, Craft Silicon said “I heard about Six Inches through a colleague and a few calls with them gave me the confidence about them. I was impressed with the brand transformation they carried out for another company here and decided to go ahead with them. The energy and holistic solution they bring on table is at par to international standards. I am sure we have made the right choice by choosing them.”

The project will be carried out in 3 Phases with a team of 6 people Six Inches will accomplish this project in a period of 120 days.

Six Inches has also been contracted by a mineral water brand from Middle East known as Klear Water. Six Inches will repackage the brand and create a fresh new identity as well as create brand communication for the same along with an interactive microsite for the product.

Speaking on the new win, Pravin Shah, Founder & Managing Director, Six Inches said “I am excited. 2010 looks promising for us. Team is very excited to explore and execute projects targeting a different market altogether. A lot of responsibility is attached to this, however keeping in mind the seamless execution of our last engagement, I am confident that this will be another case study in our portfolio. With these projects in hand, we are now planning to set up a liaison office in Kenya and Dubai for future businesses”

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