Mumbai :Six Inches Communications, a leading integrated creative agency which provides solutions to organisations including brand strategising, creative services, below the line services, digital media and production has launched India’s first online reality contest called Frame2Fame.
Frame2Fame is an exclusive online activity contest providing college students with an opportunity to unleash their creativity by submitting a TV commercial based on an actual client brief. The ad will be voted by the entire digital universe and the most ranked entry will win a cash prize of Rs. 2,00,000/-. The college of the winning team will win a cash prize of Rs.50, 000/-.
Speaking on this initiative, Pravin Shah, Managing Director, Six Inches Communications Pvt Ltd said, “Frame2Fame is an initiative from Six Inches to provide a platform for young college students to unleash their creative ideas. The uniqueness of this concept has attracted sponsors and we have received strong support from media partners as well. It will be aggressively advertised through outdoor and online advertising. We have 300+ colleges already confirmed with us as participants and it doesn’t feel like this is the first year of Frame2Fame. Our solid integration of having mainline, btl and online under one roof makes it easy for us to do such innovative stuff. Next year Frame2Fame will be on a global level as being online there is no limit for us to take this concept across countries”
Vishal Parekh- Marketing Manager, APAC Business Division, Kingston Technology said “We took up the title sponsorship without any second thought as the concept itself is very innovative. Being the first ever online reality contest, it’s something which breaks the clutter and stands out due its simplicity, transparency and mass appeal.The TG is apt and the element of competition attracts this audience to the core. The TVC which will be developed will help us to understand the likes and dislikes of today’s Youth – the primary audience for Kingston and thus help us to strategise our marketing plans. All-in-all a concept that’s innovative, a program that targets our primary TG, a competition that’s online and thus viral, backed by the Agency whom we trust, has gave us only one choice and that was take the lead and participate in the nothing less than the best. We look forward for a successful Frame2Fame”
Registration: Site opens on 1st October 2009 for registration. Once you register your group, you can select a category and download the brief for the same. A group of 4 maximum or minimum 2 will be the requisite number to be a part of this contest.
Submission: Uploading of videos can be done till 15th November 2009. Once your entry is uploaded, you can forward the link of your video to your friends and family to help them vote for your entry.
Voting: Voting will begin on 20th November 2009 and will last upto 4th December 2009 when the contest will end.
Gratification: The winner will be announced in real time. Representatives of the Title Sponsor and Six Inches will celebrate this achievement in the WINNING TEAM’S college.