Sita Lakshmi Narayan Swamy has joined Bindass as Marketing Head. Sita Lakshmi before joining her new assignment was Vice President , Marketing Zee Network.
”I look forward to using my experience in consumer insight generation to contribute to the development of unique initiatives ,” Sita Lakshmi Narayan Swamy said.
Brand Bindass is India’s first local 360° leisure & entertainment brand for young Indians. It comprises of a gamut of entertainment and leisure space- bouquet of television channels, mobile, web, gaming, merchandising, retail and nationwide ground events.