Sirius Satellite Radio to Blend Sports, Entertainment and Music

Sirius Satellite Radio (NASDAQ:SIRI) will offer millions of subscribers nationwide a listening experience unlike any other for the biggest event of the NFL season — Super Bowl XLII in Phoenix, AZ.

On Super Bowl Sunday, February 3, SIRIUS will air an expanded lineup of play-by-play broadcasts of Super Bowl XLII live from University of Phoenix Stadium to its nationwide audience. SIRIUS will offer 12 individual broadcasts of the game in eight different languages. SIRIUS will provide the local flagship radio broadcasts of both the AFC Champion New England Patriots (channel 126) and NFC Champion New York Giants (channel 123) as well as the national radio broadcast on channel 124. SIRIUS subscribers can choose to follow the game in English, Spanish, Mandarin Chinese, Japanese, German, Russian, Flemish or French.

Leading up to game day, subscribers can choose many listening options from SIRIUS’ sports, entertainment and music channels as SIRIUS presents up-to-the- minute news and analysis on SIRIUS NFL Radio, Martha Stewart Living Radio broadcasting inside the annual Taste of the NFL food-and-wine event benefiting hunger charities, plus live broadcasts from Phoenix on Jimmy Buffett’s Radio Margaritaville, Maxim Radio, comedy and more.

Starting Monday, January 28 and throughout Super Bowl Week, SIRIUS NFL Radio will broadcast live from 7:00 am – 11:00 pm ET from Radio Row in downtown Phoenix, featuring up-to-the-minute NFL news and expert analysis on shows hosted by Shannon Sharpe, Randy Cross, Tim Ryan, Pat Kirwan, Jerry Rice, Solomon Wilcots, Gil Brandt, Daryl ‘Moose’ Johnston, Jim Miller, Carl Banks, Bob Papa, Adam Schein and Bryan McGovern. SIRIUS NFL Radio will also broadcast live from University of Phoenix Stadium on Media Day, Tuesday, January 29, featuring one-on-one interviews with players and coaches from the New England Patriots and New York Giants.

Martha Stewart Living Radio teamed up this year with Taste of the NFL, the one-of-a-kind charitable food and wine-tasting event that benefits local and national hunger organizations. Every week leading up to the big game two top chefs from every NFL city appeared on Martha Stewart Living Radio to discuss their signature Taste of the NFL dish, take calls from listeners, and share colorful anecdotes about their favorite players and hometown teams. As a finale to the special broadcast series, Martha Stewart Living Radio will broadcast live February 2 from 8:00 – 11:00 pm ET from inside the 17th annual Taste of the NFL event at the Phoenix Convention Center, interviewing the chefs, as well as NFL players and other special guests.

The Martha Stewart Living Radio team will also broadcast Morning Living live in Phoenix on February 1 from 8:00 – 11:00 am ET, featuring interviews with local chefs, gardeners, artists and more.

Maxim kicks off the biggest weekend in football with the hottest party in Scottsdale, and Maxim Radio, SIRIUS channel 108, will give listeners VIP access. Maxim Radio will broadcast live Friday, February 1 from the party at the grand opening of Rande Gerber’s Stone Rose Lounge at the Fairmount Scottsdale Princess with interviews from the red carpet starting at 11:00 pm ET. Popular hosts Covino & Rich will talk to celebrities, world famous athletes, and in Maxim tradition, some of the most beautiful women on the planet.

Covino & Rich will also broadcast live from inside the 2008 EA Sports Madden Bowl party on Thursday, January 31.

Raw Dog Comedy Uncensored channel 104 celebrates the Super Bowl with the annual football-themed El Megabowl de Comedy. All month long Raw Dog has been airing the comedy of a stellar list of comedians representing the National Comedy Conference and the American Comedy Conference. Stars such as Norm MacDonald, Nick Swardson, Michael Ian Black, Lisa Lampanelli, Gabriel Iglesias, Daniel Tosh and other comics have gone head-head every week in the comedy playoff to decide who will hoist the coveted Raw Dog trophy. The finalists for the El Megabowl Championship game are Dave Attell and Breuer Unleashed co-host Pete Correale.

On game day, Comedy by Request host Pete Dominick will host a halftime show that will feature interviews with comedians and Mark Says Hi, of The Alternative Comedy Show, will host a post-game show.

Howard 101 sports personality Scott Ferrall will be live from the Hooters restaurant in Tempe, Arizona interviewing athletes and other notable personalities in town for the big game. On his show Ferrall thunders through the world of sports at 1,000 mph, telling it like it is and letting his fans do the same. The Scott Ferrall Show broadcasts air Thursday, January 31 and Friday, February 1 from 8:00 pm – midnight ET and Saturday, February 2 from 3:00 – 7:00 pm ET.

Jimmy Buffett’s Radio Margaritaville will broadcast two days of Super Bowl parties live from the newest Margaritaville Cafe, just a stones throw from University of Phoenix Stadium. Live from Next Door To The Big Game will air live Saturday, February 2 from 5:00 – 8:00 pm ET and again Super Bowl Sunday, February 3 from 1:00 – 5:00 pm ET.

On Super Bowl Sunday SIRIUS will air expanded “Super Bowl traffic reports” in place of Phoenix traffic on channel 157 to help fans get to and from the game. Reports will be updated every 10 minutes, starting four hours before kickoff, and continuing for two hours after the game ends.

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