SimplyMarry.com has launched an ad campaign to promote its innovative service in the online matrimonial category that allows all users to communicate with each other for free.
SimplyMarry is undertaking a new brand campaign with the objective of communicating that it’s now FREE and users can talk to as many users as they like without thinking of subscriptions as a barrier or something that will limit their access to the vast set of users that they like on SimplyMarry.com
Every paid online matrimonial site advertises huge number of registered users. So if someone is looking for a perfect match for themselves, they feel that – there are a lot of options to chose from. This makes them register – till they realize that as a FREE user they literally cannot do anything more than just “express-interest” in the matches they are interested in and then get into an endless waiting game – waiting for the other to pay and give a reply back from their matches – because only paid members are allowed to message back.
So SimplyMarry.com is changing the paradigm and launching a service innovation in the category where users are able to talk for free.
In order to publicize this game-changing proposition SimplyMarry.com has launched an impactful campaign that takes on the competition directly while showing the stark difference between ‘them and us’.
“The concept is around our key value proposition which is users can “Talk For Free” without buying any subscription and the tagline is ‘Jab baaten Ho Free toh choosing a life partner becomes Easy’ and the execution shows many unfriendly people with lips sealed on one side and very friendly people interacting with each other on the SimplyMarry side.” explains Sanjeev Kumar, Business Head, SimplyMarry.com
Speaking of the campaign, Venkat Mallik, President, of the creative agency for the campaign – RAPP India, states ‘On SimplyMarry.com you can get started ‘without the fuss’ and start messaging and looking for potential partners from the word go. Our campaign uses a simple visual device to set up the point that other sites shut you up (if you don’t pay) while SimplyMarry allows you to talk freely and seek partners. This simple feature of making it free to message actually makes the experience of finding a partner on SimplyMarry.com completely different and easy. Users should log in to feel the simplicity in getting started.’
A high decibel campaign will run across online, print and radio, and would include The Times of India publications, Nav Bharat Times, Mumbai Mirror, ET etc. and be supported with Radio Jingles, digital banners, mailers, social media amplification to gain resonance across the target audience of young adults.