Simplifying News Exchange with IPTC-G2 Standards

Reducing the cost and complexity of sharing news is a crucial topic of discussion among news providers and website owners, and there is no better source of advice than an International Press Telecommunications Council (IPTC) seminar. An important IPTC information session will be held at IFRA Expo 2008 on 29 October in Amsterdam, and news industry technical leaders are invited to attend.

Entitled “Simplifying News Exchange with IPTC G2-Standards,”this fascinating 3-hour session will focus on the business-to-business transfer of news and finding better ways to handle the ever-growing volume of text, photos, videos and other products of modern multimedia journalism. Perhaps not surprisingly, the latest IPTC standards will be explained, including recent improvements to the famous IPTC photo metadata.

The centerpiece, however, is IPTC’s newest G2 family of news exchange standards. Using the latest XML techniques and leveraging IPTC’s more than 40 years of experience, IPTC G2-Standards represent an efficient way to combine news content and metadata – adding value for news publishers, business partners and consumers. The session will also include a discussion of IPTC’s widely used suite of metadata, the NewsCodes, which is ideally suited for enriching XML content.

This won’t be an abstract technical discussion of theoretical future developments. IPTC G2 standards are in use today, and the speakers will talk about real-world applications and concrete ways that the news industry can use IPTC G2 standards to save development time and resources. Attendees will also have a chance to ask questions and meet IPTC representatives.

Whether an IT manager or software engineer at a newspaper, news agency, website or system vendor, this session will be an invaluable part of the IFRA Expo 2008 experience. It’s free for all IFRA Expo 2008 attendees, and refreshments are provided.

The session will take place in the English language from 13:30 to 17:00 on 29 October 2008 at the RAI Convention Center, Room


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