Sify Partners PlanetRadiocity to offer Online Radio

Chennai: Sify Technologies Limited (NASDAQ Global Markets: SIFY), a leader in Enterprise and Consumer Internet Services in India with global delivery capabilities, today announced its partnership with the country’s leading FM radio brand, Radio City 91.1 FM, by integrating PlanetRadiocity’s Web Radio to launch Radio on Sify. This tie-up will enable visitors to Sify.com to enjoy Bollywood, Indi-Pop and other genres of music 24×7.

The content broadcast on Radio on Sify will be different from the terrestrial programming of Radio City 91.1 FM. Some of the special features of Radio on Sify are: Uninterrupted streaming: Visitors can listen to their favourite songs without any buffering at an internet speed as low as even 128 Kbps. Popular RJ’s: Visitors/audience can select songs from a given list and dedicate it to friends/loved ones. The RJ will announce the dedications during particular shows. Facebook apps: Users can post their comments/dedications via any mail id or their Facebook account. Comments/dedications will also be posted to their Facebook walls. Show Time: Show Time features the daywise list of all the shows.

Speaking on the launch, Mr. Natesh Mani, President, Consumer Infrastructure Services, Sify Technologies, said, “We believe, Radio on Sify is a complete ‘fun and masti’ offering for young professionals and next generation listeners. We are delighted to partner Radio City and integrate an Indian Internet Radio channel with Sify.com. After the successful launch of Silverlight cricket scorecard, and HTML image gallery for movie fans, the launch of radio will help us offer uninterrupted music to music lovers. India being a country of cricket, movies and music, Sify.com now covers the entire essential entertainment spectrum for internet audiences making it an exciting place for brands to engage with their consumers.”

Commenting on this partnership, Rachna Kanwar, Head of Digital Media & New Business, Radio City 91.1 FM, said, “This is a strategic move for Radio City. With over 17 million unique visitors per month, Sify.com is one of the leading horizontal portals for Information, Communication and Entertainment among Indians worldwide. Radio City was the first Indian radio station to launch a multi-genre Indian web radio, and now through this partnership, we hope to monumentally increase our listener base among Indian netizens globally. The premise of cross-channel navigation among the visitors of Sify.com is very promising.”

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