Siemens unveils new media platform for digital content

Bangalore : Siemens IT Solutions and Services Limited Thursday unveiled a new media platform that enables enterprises in the broadcasting, education and publishing segments to offer digital content with social media value.

Coined iNeevM, the next generation platform facilitates content owners and service providers to manage and deliver digital content over the internet to multiple online users with an option to provide social media benefits and advertisement as a revenue stream.

“Our platform enables enterprises to manage and distribute rich digital content along with the benefits of social media collaboration to enhance efficiency, engagement and productivity,” Siemens IT Solutions vice-president Seetharaman Krishnamoorthy told reporters here.

As the wholly-owned Indian subsidiary of the $5.5-billion German major, the Bangalore-based Siemens provides IT solutions and delivers outsourcing services ranging from consulting, software deployment and system integration to management of IT infrastructure to enterprises across verticals.

“Our revenue model provides a choice of hosted and in-premises services. In the former, there is an upfront investment on customisation and configuration with periodical charges for the usage of the platform, while in the latter, the platform is hosted at the customer’s site with a one-time license fee and an annual maintenance contract,” Krishnamoorthy said.

The company is in talks with two international educational institutions and two broadcasters to hard-sell the platform as a one-stop solution to help them enhance their offerings, increase audience share, maximise revenue and strengthen customer relationships.

“As enterprises and service providers face the challenge of audience fragmentation, escalating content costs and changing media consumption habits, they need to broaden their delivery options and expand from traditional channels of distribution,” Krishnamoorthy noted.

The key features of the platform are management and distribution of digital content via media portal, on-demand personalised videos for streaming or online play, live-stream of an event or channel, geo-specific locking, content discovery, portal management, user-generated content (UGC) management and business intelligence support for targeting and reporting.

“The platform, developed in-house with support from our development centres in Germany and Britain, protects infringement of content rights and enables incremental revenue streams by supporting local, remote and live ingest, automated transcoding, frame-accurate annotation for stored and incoming live feeds and online collaboration,” Siemens senior consultant Kishlay Baranwal said.

The company is targeting enterprises in broadcasting, education and publishing areas in the Indian and North American markets where the convergence of telcos and IT have created an ecosystem for leveraging the platform to offer innovative services.

“For education institutes, the platform helps two-way conversation among parents, teachers and students on academic progress and individual development with far-reaching outcomes for the system,” Krishnamoorthy added.

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