Siemens to launch Ad Campaign to penetrate Indian market

New Delhi : Siemens Home & Office Communications Devices launches NEW Ad campaign for Indian market to announce the arrival of its All NEW Siemens Gigaset Cordless Communication Series from Germany. The campaign aims to target mid to high income consumers between the age group of 25 – 44 years, single or married, living in a rented or own apartments in A as well as B class towns of India. It is going to reach out to its select target audience through multiple media communications

The extensive ad campaign will begin from December 18 onwards.

According to Shahzad Ahmed, Director, Marketing – Siemens Home & Office Communications Devices, Dubai said, “the NEW Ad campaign is designed keeping in mind to break through the clutter due to presence of local brands and other existing players. The objective is to establish Siemens Gigaset, as a name to reckon with, in the world of cordless communication.”

DDB Dubai, Siemens creative team has recommended a soft launch campaign to announce the arrival of German technology cordless phones in India. The approach would be to take a single master creative/visual and get into several adaptations / executions. The campaign would get treatments right from print, POS & Outdoor including BTL and Retail activation.

DDB Dubai, Siemens’s advertising agency strongly recommends using the single lady with a smiling face. The lady chosen as the brand face would represent a modern, trendy yet a woman who has a face even common people can associate themselves with.

Siemens Gigaset Communication Series would be available through its strong dealer network in India of over 600 Retail Outlets present in all the metro and mini metro a period of 2 months

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