Mumbai: ET NOW, the 24-hr English Business News Channel announces another significant addition to its impressive portfolio of professionals with the appointment of Shyam Chhabria as Head of Branded Content. Based out of Mumbai, he will focus on creating stronger relationship with prospective clients by designing properties that address client needs & make for interesting viewing. He will report to Hemant Arora, Chief Sales Officer, Times Television Network.
Speaking on the announcement, Hemant Arora, Chief Sales Officer, Times Television Network said, “I am delighted to welcome Shyam Chhabria to his new role as Head of Branded Content. With his experience in creating business units & content supported by advertisers he will be able to add tremendous value to the branded solutions offered by ET NOW.”
With over 14 years of experience in Sales & Marketing, Shyam has spent nearly 7 years in the Media & Entertainment sector. Over the last few years, he has had a healthy combination of both intellectual properties & brand solutions and has created & managed stand-alone units for 3 leading organizations – NDTV Media, Balaji Telefilms and Seventy EMG.
Commenting on his new role, Shyam Chhabria said, “I am very excited to be a part of such a dynamic and motivated environment of ET NOW, a part of the Times Television Network. Driving brand solutions for television both in terms of content & sales are something I am very passionate about & ET NOW is a perfect platform to connect brands to evolved Indian audiences.”