Shine.com partners social recruitment platform MyParichay

New Delhi: Shine.com has announced a strategic partnership with social recruitment platform MyParichay, making Shine.com the first Indian job portal to integrate recruitment services through Facebook.

Hiring through social media, whilst once seen as nascent, has now reached mainstream recruitment as a credible tool in a savvy recruiter’s toolbox. 85% of Indian jobseekers use some or the other online social networking platforms for finding a job, and find both Facebook friends and LinkedIn connections useful in finding jobs.

The integration of MyParichay, a game-changing Facebook-based social recruitment platform, with Shine.com, the country’s leading online job portal, means that recruiters will now be able to connect with the largely untapped set of jobseekers, most of which fall in the junior to mid-level hires. Shine MyParichay enables a recruiter to be able to reach out to the personal networks of their employees, match the skills and requirements to those in the extended network, and use the referral feature to connect with potential candidates.

The recent Social Job Seeker Survey 2012, conducted jointly by Shine.com and MyParichay, presents some interesting facts highlighting the need for recruitment through Facebook, and more importantly, the immense opportunity that lies in this domain. The survey reveals that where 60% respondents only have a Facebook profile, 32% have both Facebook and LinkedIn, and a mere 8% have only LinkedIn profiles. Further, it turns out that only 1 in 10 LinkedIn users are active, as opposed to a remarkable 3 out 4 Facebook users.

Commenting on this latest development at Shine.com, Amit Garg, Business Head, Internet Business, HT Media, said, “Being an online business, emerging platforms have always presented great opportunities to us. We have focused a lot on providing revolutionary recruitment solutions for the past few years, and this quarter, which also saw our candidate database cross the 1 crore mark, we are venturing into a new zone which will make us the first Indian job portal to integrate Facebook hiring solutions with our mainstream offer. Seeing the results of our latest survey, where 65% respondents say they are more likely to use Facebook over LinkedIn for job search, it makes sense for us to have the first-mover advantage and become industry leaders, providing our clients cutting-edge hiring solutions. We really look forward to integrating Shine.com and MyParichay, changing the landscape of social hiring in the near future.”

The key trend seen across the recruitment industry is the focus on building relationships with candidates during the hiring process, in order to assess the best fit within the organization. A significant component of this new trend is the system of employee referrals, which ensures the continuity of company culture. The most talked about feature of the MyParichay platform is the Active Referral TM system that has impressed many top recruiters.

Monica Trehan, AVP – HR, Genpact, has spoken highly of the application, saying, “Shine MyParichay has helped digitize and socialize Genpact’s employee referral program on Facebook. We particularly like the active referral feature that allows recruiters to actively search and find suitable candidates who are connected to our employees on their Facebook network.” The platform can also be linked to a company’s Facebook pages, which will have information about jobs and will give a good insight into the company to the candidates, following which candidates can also check if a user in their network is an employee of the company, and request a referral for the particular job opening.

Sharing his vision and insights on the integration with Shine.com, Ranjan Sinha, Chairman & Co-Founder, MyParichay, said, “MyParichay and Shine.com partnership creates an extremely compelling offering by combining a cutting edge social recruitment technology provider with a leading job board, to provide a comprehensive solution for employers as well as active and passive job seekers.”

With almost 65% respondents relying on Facebook for their next job search, the opportunities are endless and the landscape is set to change with the new development.

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