New Delhi : Shemaroo Entertainment Private Limited is aiming to expand its digital content library by foraying into regional entertainment sector.
It has decided to capitalise on the popularity of regional content by acquiring both audio and video content rights in more than 20 languages including Gujarati, Marathi, Punjabi, Rajasthani, Bengali, Telugu, Tamil, Himachali, Garhwali, Haryanvi and Nepali, among others.
“Our recent acquisitions will not only add to our library but will help us cater to a wider range of customers. We are working to elevate the experience of entertainment consumption through digital media by adding new content and constant innovation,” Jai Maroo, director, Shemaroo Entertainment Private Limited, said in a press statement.
Shemaroo has tied up with over 100 labels including Fountain Music, Navrang, SS Communications, Veena Music, Kavithalayaa Productions, Video World, and Simran Music Industries, to name a few.
It has managed to create a content base ranging from traditional to contemporary music in various genres like devotional, folk, pop, romantic, classical, ghazals, children’s songs, qawwali, sufi and even Rabindra Sangeet.
“We are looking forward to position Shemaroo as a one stop shop for aggregation and management of Indian content be it Bollywood or much more beyond that,” added Maroo.