Shankar B promoted as Ignitee Digital Solutions COO

Mumbai: Ignitee Digital Solutions, India’s leading digital marketing company, has announced that Shankar. B, National Business Director of Ignitee Digital Solutions has been promoted to Chief Operating Officer (COO). He would be reporting to Atul Hegde, CEO- Ignitee. Shankar would be responsible for both the India & the Middle east operations.

He joined Ignitee in December 2009 as National New Business Director and has been responsible for a string of new client wins in the past 4 months. In his role as National Business Director, he was responsible for growing business across Mumbai, Delhi, Chennai, Bengaluru and Secunderabad in India. He was also looking after the International market especially in Dubai.

Mr. Shankar B has 16 years’ of experience in the field of media sales, including eight years in the television space. He began his career in 1993 with Getit Yellow Pages and launched the Hyderabad Telephone directory successfully. His experience also includes working with reputed Indian media brands like the Indian Express Group wherein he has also headed their special features division called Madurai Group. Mr. Shankar.B has successfully launched India’s leading Hindi newspaper called ‘Navbharat’ and has also worked with the country’s leading Equity Research Magazine ‘Capital Market’ handling the South markets.

He began his television career in 1998 with Raj TV as Manager – Sales and later was promoted as Head – National Sales. Post that, he moved to Turner International India as Director – Advertising Sales handling prestigious accounts like Cartoon Network, Pogo, CNN, Zee MGM and Zee English.

His Career with Radio started with Hello FM as VP – Sales and Marketing for close to 2 years wherein he was mainly involved in launching 7 stations all over Tamil Nadu.

Prior to joining Ignitee, he has worked with E 18 – A Network 18 Company as National Sales Head for over 2 years.

Shankar is a graduate in physics from Madras University with post-graduation in systems management from NIIT. He has also attained a Diploma in Sales Training and a Masters Diploma in Business Administration – Marketing from Symbiosis Institute, Pune.

Commenting on his appointment, Mr. Atul Hegde, CEO, Ignitee Digital Solutions Pvt Ltd says, “Atul Hegde Said “ shankar has had a great start to his innings at ignitee and Im sure going forward he will lead the organization to many more milestones. I wish him all the very best in his new role. Shankar will be operating out of our Delhi office and this signals the start of our aggressive ambitions in that market”

Mr. Shankar B commented, “I’m extremely delighted and excited about this new role and this marks an important innings in my career and I look forward to a great stint and scaling larger heights with Ignitee”

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