Shailendra Singh , Joint Managing Director, Percept Limited and Inceptor, Sunburn has been listed in the prestigious “50 Most Powerful people in EDM 2013”! Also knows as the “Power 50”, the global ranking, by In The Mix, one of the world’s biggest and most influential EDM communities and content platforms online, is viewed by more than 6 million people worldwide.Shailendra is the first Indian who has been listed as Power 50 personality.
In The Mix, themselves acknowledged what a milestone it is for India, and an Indian, to feature in the top 50: “It’d be easy to focus on the long-established dance hubs in Europe, the UK and Australia, or the booming scene in North America. But take a look at the 50,000-odd people who flock to Sunburn Festival in Goa every year and the message is clear: there are a lot of dance fans in India. Behind what’s become Asia’s biggest dance festival is Shailendra Singh, Joint Managing Director of Indian media company Percept.”
Shailendra Singh revolutionized the music domain in India by conceptualizing and launching ‘Sunburn’, an Electronic Dance Music Festival in Goa in 2007. A completely ‘Glocal’ festival – produced locally, and sold globally – Sunburn has grown over 6 years to become Asia’s biggest Live Music Festival and is ranked No. 4 in the World’s Top Festivals (In the MIX, 2013). Establishing itself as India’s premier youth connect, Shailendra Singh introduced extended formats such as Sunburn Afterburn, Sunburn City Festivals, Sunburn Arena and Sunburn Campus Tours to reach out to young EDM fans across the country. The global popularity of the brand took Sunburn overseas to Colombo, Sri Lanka and Dubai, UAE to jam packed crowds. Shailendra also participated in the International Music Summit, Ibiza, 2012, and became the first Indian to feature in a global music apex.
On being features in the list, Shailendra Singh said “This is a totally awesome honor – not just for me, but for Sunburn and for India. Sunburn has always been “of the fans, by the fans, for the fans”. We may have introduced the country to EDM, but it was the Indian fans that have bonded over the beats, banged it in, and shown the world how we party! We’ve put India on the GLOBAL MUSIC DESTINATION MAP! It’s a proud moment for India.”
A spokesperson from InTheMix said “Our goal is to unite the industry behind a legitimate, trusted and influential media platform that elevates the quality of conversation around all things EDM. By sharing our passion for the music, the artists, the events and the fans, and we hope we can play our part in making EDM the biggest music genre in the world by providing an independent, credible voice.”
To compile this inaugural list, the site conducted an exhaustive survey process that included speaking to many of the global Music industry’s key figures to help them form a view on where the foundations of power in EDM exist in 2013. The list features quotes, both attributed and anonymous, from people who helped guide the construction of this year’s InTheMix Power 50 list. The ranking of Shailendra Singh as one of the 50 most powerful people in EDM 2013 is a fitting tribute to the man who has created India’s most exciting ‘glocal’ brand and changed the face of Music in India, and now, the world.