Seventymm and Philips join hands to bring an enhanced Home – entertainment experience

Seventymm, India’s largest organized movie rental service and Philips Electronics India Limited, India’s leading lifestyle and healthcare company have joined hands to bring consumers an enhanced home-entertainment experience this festive season.

As part of this celebration, on purchase of a Philips DVD player, consumers get a Seventymm voucher that entitles them to a free movie DVD (3 movies in 1 DVD) and a chance to win exciting prizes vis Philips LCD TVs, Home Theatre systems, GoGear range of personal MP3/4 players and Seventymm subscriptions. All that the consumers are required to do is SMS a unique code mentioned on the voucher and get the winning prize home delivered! This offer is valid from December 15th, 2008 till the end of January 2009 in Bangalore, New Delhi & NCR, Mumbai, Hyderabad and Chandigarh.

Commenting on the partnership, Subhanker Sarker, COO, Seventymm said, “With tightening purse strings and multiplexes being low on the consideration set due to costs involved, home entertainment has hit a new high. We are confident that this partnership with Philips will provide consumers with an enhanced movie viewing experience coupled with the thrills of winning gifts.”

Elaborating on the partnership, S. Nagarajan, Vice President – Consumer Lifestyle, Philips Electronic India Limited said, “Coming together with Seventymm further strengthens our position in the market. Since December is a month of gifts and joys, through this offer we have brought to our consumers a win-win proposition. I am confident that this offer will make the festive season more enjoyable and memorable for our consumers, especially the movie lovers.”

DVD player category has grown at 21% between Jan 2008 – October 2008 and is estimated to reach (approx) Rs 1500 crores with 5.5 million units sales in 2008. Currently, DVD household penetration level is 6% as compared to that of TV which is 45%. This indicates the tremendous growth potential that the DVD player category offers consumer durable companies in India. At the same time, the home video category has also increased three folds in past five years and stands at over Rs.750 crores.

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