Serve & Volley has won the media rights to Bandra’s HP Petrol Pump façade. The site is situated in a high-traffic zone. The company won the bid in a competitive tender in which Pioneer, Creation and Peacock Media also participated.
“This media space has been rented by brands for up to Rs 15 lakh for a month; but Serve & Volley will look at just about half this amount — around Rs 7 lakh per month.” However, the winning bid amount remains undisclosed.Serve & Volley will now focus on marketing this high-visibility pump façade which is located at the crossroads of the main junction of Bandra station, SV Road, Turner Road and Linking Road. The façade is a 60 ft x 20 ft glass glazing and is passed by thousands of motorists each day’ , Raza Syed, regional manager, Serve & Volley said.
The brands which have earlier advertised at this location include ICICI Bank, Reebok, Sony Entertainment Television, BBC World, Fiama Di Wills and Tata Indicom. The company feels that this site will add premium value to the advertiser due to its huge size and the volume of vehicular traffic.
Serve & Volley is Bengaluru-based out-of-home media company set up by Nitesh Shetty.