Second Issue of Child Magazine Hits Newsstands

Second issue of the new English monthly parenting magazine ,Child hit the stands on Friday . Darsheel Safary ,the star of Taare Zameen Par has been featured on cover page. The second issue besides Darsheel Safary also celebrates Mother’s Day and offers several exciting and innovative ideas to mark the special occasion.

“Shooting with Darsheel for the cover was a joyful experience,” says Vatsala Kaul Banerjee, Editor , Child . It’s a pleasure to see a child so confident and happy with himself. Speaking with him it hit all of us at CHILD, again, how parenting can make or break a child’s self-assurance, build or destroy that faith in one’s self that is the foundation for a happy child and a happy adult. Darsheel, with his obvious self-belief became a natural choice for the cover page of CHILD as a great example of great parenting” .

Darsheel is ‘That Special Something Child’ that the magazine was looking for when it announced ‘That Special Something Child Cover Hunt’ three months before its launch in April 2008, attracting 33,000 entries! With Darsheel on the cover there is a whole new excitement around the cover hunt and CHILD is sure to reach its target of 50,000 entries. Besides the circulation has been boosted by another 10% taking the total circulation figure to 1.1lakh.

Eight-year-old Darsheel, film star, award winner, competition to King Khan himself, talks to CHILD about his most precious possessions, the one thing he’d like to change about his life and much more. He’s made a place in every heart by his sensitive and mature portrayal of a dyslexic boy in the acclaimed Taare Zameen Par. But Darsheel remains a lively, mischievous and loveable schoolboy who likes Michael Jackson songs, playstations, dosas and God.

The emphasis of the May issue is on something else too that’s ‘special’ Mother’s Day! CHILD offers a fund of choices on how to celebrate this day and make it memorable. Kids and dads can choose from many options to spend the day joyfully, one of the most exciting being ‘The Great Mommy Shopping Challenge’ wherein three super-shopper mothers go out and shop within a given budget.

The magazine covers aspects like health, baby specials, the ‘grow guide’, food, and fashion, among others. The magazine is a guide for all parents making the life simpler for them as parents. This edition also carries a special report on Bringing up Children in a hi-tech world, apart from dealing with other imp issues like why kids lie?

Media Transasia is one of Asia’s most diversified and largest publishing groups. Based in Bangkok, the company publishes more than 25 magazines for various Asian markets in 8 languages: English, Thai, Chinese, Hindu, Urdu, French, German, and Japanese. The magazines include travel and inflight, credit and charge-card, fashion and lifestyle categories, among others. Its leading titles in India include Swagat, Discover India, Architecture & Design. The international titles launched in India include Travel and Leisure- South Asia, Better Homes and Gardens and Maxim.

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