New Delhi: Webchutney announces the launch of its report on Mobile Handsets titled Inside the Mind of the ‘Wired’ Mobile Phone Buyer, in a series of vertical specific studies
Inside the Mind of the ‘Wired’ Mobile Phone Buyer, the third report in a series of vertical- specific reports launched by Webchutney, maps the online Indian mobile phone consumer’s usage, attitude and perception towards internet and its influence in driving purchase decisions.
Based on a survey of over 2000 consumers, the report highlights the internet’s impact on driving purchase decisions and increasing brand consideration or preference for mobile phone brands among prospective consumers online. With a massive 80% of existing online mobile phone owners expressing intention to purchase another mobile phone, the report clearly indicates a robust demand for this product amongst online Indians.
The study highlights that 89% online mobile phone intenders refer to the net as their preferred source of information to research mobile phones, displacing the traditionally trusted sources such as family and friends and mobile phone dealers. In an increasingly cluttered mobile handset market where brands are battling for a greater share of the consumer base, the internet’s strength in influencing purchase decisions emanates from its ability to offer credible information freely and conveniently across multiple online sources.
Other findings from the report reveal that 71% respondents have shared mobile related experiences online, and 63% admit to have been influenced by online reviews, opinions and experiences related to mobile phones. Online mobile consumers are increasingly looking for as well as sharing mobile phone related content with their peers over the net via consumer review websites and social networking websites, reversing the traditional marketer-initiated model of information dissemination.
Speaking on the release, Sidharth Rao, CEO and Co-Founder, Webchutney, said “With Gartner’s prediction of mobile handset sales set to hit the 138.6 million mark in India this year, the pressure on marketers in this category is immense. It is also the right time for mobile brands to re-align their media strategy in favour of their overall brand objectives and actively engage with their online audience. Consumer preferences and behaviour in this sector are highly fragmented and prone to constant shift/change, and there is no better way to create a lasting impression and increase brand value than investing on relevant consumers who have become the new-age social currency.”