Scripps Networks and AOL have announced a partnership to deliver clips from Scripps’ portfolio of leading lifestyle content on AOL Video.
“Building our distribution platform with AOL allows a vast audience to sample some of the best our brands have to offer,” explains Deanna Brown, president of the interactive group for Scripps Networks. “These short highlights allow our fans an additional access point, and introduce a new audience to our brands as well; the partnership also supports our strategy of growing a wide footprint in the categories of home, food and living.”
“AOL Video is the ideal platform for Scripps to extend its lifestyle content to a highly engaged Web audience,” said Kevin Conroy, Executive Vice President, AOL. “This partnership underscores our goal of providing consumers with the most comprehensive array of high quality, branded content on the Web, including content from all four major broadcast networks and a myriad of cable networks.”
Scripps Networks fans and AOL users can now view program segments from HGTV, Food Network, DIY Network and Fine Living Network by visiting AOL Video’s channel tab located on the homepage. In addition, Scripps videos will easily be found through AOL’s video search, powered by leading video search engine, Truveo.
Scripps Networks is comprised of the lifestyle television brands HGTV, Food Network, DIY Network, Fine Living Network and country music network Great American Country (GAC). Scripps is the dominant media and marketing company in the home, food and lifestyle categories, developing content for television and the Internet, where on-air programming is complemented with an array of broadband video, social media areas and e-commerce components on companion Web sites that attract more than 18 million unique visitors each month.