Singapore : Nirvik Singh, Chairman & CEO of Grey Group Asia Pacific, today announced that Scott Rhee has been appointed as CEO of Grey Group Korea, effective immediately. Reporting to Singh in his role, Rhee replaces Martin Patmore who will take on a regional role within G2.
Rhee brings with him over 24 years of experience in marketing communications, from advertising, digital marketing, direct marketing, healthcare communications to public relations. He comes with an excellent track record in new business development and maintaining dynamic, long-term client relationships. His portfolio covers a wide mix of local and international accounts such as KT (formerly Korea Telecom), KB Credit Card, KT Rent-A-Car, JTI, Reckitt-Benckiser, Sanofi-Aventis, Jaguar, Land Rover, Volvo, Emirates, Air France, Sky Team, Hershey’s, Compaq, Dell, IBM, Intel, Chevignon, Cartier, Lacoste, YSL, Swarovski, Hermes, Vichy and Clarins.
Singh said, “We have ambitious plans for Grey Group in the Asia Pacific region and Korea remains a critical strategic market for our network. In addition to Scott’s proven capabilities, extensive experience, as well as strong business, leadership and people skills, he is a highly-motivated and results-driven individual. I am confident he will be instrumental in helping us to achieve our goals.”
Rhee said, “I am delighted to join Grey Group at such an exciting growth period when the network is achieving a terrific momentum in terms of scale, talent, new business wins and creativity. I am firmly committed to working with the team in Korea to take the agency to greater heights as well as delivering even more Famously Effective work for our host of clients.”
Rhee began his career at Diamond Advertising, an in-house agency for Hyundai Business Group, and has since worked at Burson-Marsteller Korea, local fashion company Shinhan International and local marketing services agency B&R Communications, before joining Euro RSCG (Havas) Group Korea in 1995 as Managing Director & CEO. One of the founders of Euro RSCG’s operations in Korea, Rhee successfully expanded the business from advertising to include digital marketing, data consulting, direct marketing and healthcare communications over his 16-year tenure.
Grey Group Korea offers total integrated communications solutions through Grey and G2. The agency’s roster of clients includes Procter & Gamble, GlaxoSmithKline, British American Tobacco, LG, Heineken, Boehringer Ingelheim, Subway and ING.