SBI names Global Advertisers as agency of record

sbi_global_advertisers_mumbGlobal Advertisers once again won the account of India’s largest bank- State Bank of India for outdoor publicity. Despite tough pitching against the media agencies, Global Advertisers got the deal on the basis of Best Rates, Innovation’s Ideas & widest range of premium inventories.

The agency’s mandate is to promote SIP (Systematic Investment Plan) of SBI pan India, covering 21 cities. To create awareness and increase the number of investor for SBI, Global Advertisers engaged it’s finest hoardings and bus media at the strategic locations in all cities.

“We are driven by the philosophy of quality service and assured returns for our client. At Global we conceptualized the campaign keeping in mind the high visibility for the brand and the existing competition level. The campaign aims to help potential investors in SIP by guiding them about the market risks and benefits.” Said, Sanjeev Gupta, MD, Global Advertisers

He further adds “ we are glad to meet the expectations from our client, being the top brand in banking sector, SBI showed deep faith in our approach. And, the impact of our campaign is out for everyone to look at.”

Tags:

Leave a Reply