SAVOY makes a bold entry into India

Nargis Fakhri at the launch of SAVOYMumbai:From the snow-capped mountains of Switzerland comes a unique collection of lifestyle watches. SAVOY, the all-new accessory watch brand was unveiled yesterday by the stunning Bollywood actor Nargis Fakhri in Mumbai.

Representing internationally-acclaimed brands like Escada, Timberland, Police, Aigner, Swiss Military, and Roamer, SAVOY belongs to a well established Swiss group that prides itself on creating watches with high quality standards and an impressive presentation. As a high-end manufacturer, SAVOY competes with some of the most well-known luxury watch brands worldwide. True to its tagline ‘Unconventional, Independent and Distinctive’, SAVOY exists to delight and integrate cutting-edge design for watches, jewellery, accessories, and small leather goods.

SAVOY’s designs are bold, modern, edgy and supreme targeted at those who seek quality products with a high style and design quotient and believe in innovation over price or name.

Priced between Rs.40,000 to Rs.1,50,000, SAVOY ‘s seasonal range includes unisex timepieces available in three different case sizes – the standard Icon EXTREME 45mm, and all-new Icon MIDWAY 41mm and the Icon LIGHT 35mm versions – all featuring high-end Swiss made movement, iconic design within a luxury environment at reasonable prices. Each range has its own striking details that include Mother of pearl dials, sapphire crystals, safety deployment buckets, diamond bezels and enamel embellished inserts as well as Swiss ETA and RONDA mechanical features that are lasting exhibits of SAVOY’s endless attention to detail.

Speaking about the launch of SAVOY Watches in India, Mr. Pascal Savoy, Founder of SAVOY said, “I have always been infatuated with the world of luxury and innovation and it’s this passion that has helped me build the SAVOY brand and fill the void in the watch industry for Swiss Made watches. When retailers put out watches in their showcases, you can’t tell which watch belongs to which brand. SAVOY watches stand out because of their stylish square-shaped barrel and round face design. We are confident that SAVOY’s iconic designs, affordable prices and unique style statement will have a huge fan following in India.”

Highlighting the new trends in the Luxury segment, Mr. Savoy further added, “Nowadays, men are changing their watches more often compared to 10 years ago. Despite mobile phones now serving as timepieces, watches remain an expression of personal style. SAVOY is not a fashion watch that follows trends, it is attractive because of its understated elegance. The watch positions itself as affordable luxury synonymous with confidence, character and class.”

Delighted to be associated with the SAVOY brand, Mrs. Silky Kothari Mehta, Director, House of Clocks & Watches Pvt Ltd, a sister concern of RiddiSiddhi Bullions Ltd said, “Since 2009, House of Clocks & Watches Pvt. Ltd has launched the world’s leading timepieces in India. We are happy to bring the internationally-acclaimed SAVOY brand to our country. The Swiss-made luxury accessory stands for innovation, individual expression, craftsmanship and quality, fundamental characteristics which every discerning Indian demands today from the luxury segment. SAVOY is a new standard of accessible luxury which will be well accepted by our patrons across the country.”

SAVOY has made its presence felt in more than 15 countries around the world from North America Central and South America, to Europe and Asia with 40% increase in sales.

SAVOY would be available at fine retailers, boutiques, online and department stores in India.

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