Saritaa Joshi, has joined,‘The Ideas Box’the content and activation company in the‘Kids and family’space as Vice President programming. Prior to this she was programming head at Miditech Delhi, overseeing most of their programming.
Saritaa, has a masters in communication and brings to the table more than 20 years of TV experience across varied genres in TV programming viz documentaries, news, lifestyle, social messaging& GEC space.
She was also an integral part of a channel launch of IBN 7(earlier known as channel 7) as Programming & Promo head, and the launch of BIG radio as Programming Head ( Delhi)
Saritaa has been involved in projects with Zee News, Sahara Samay, Star One,NDTV Imagine, TV Today Network, BBC ( WST) , Doordarshan etc
In addition to her ventures in India, she has also been consulting Creative Director with Gulf Digital Images (Dubai), designing on air promotions strategy & overseeing the creative execution of Bangladesh’s first 24hrs channel in addition to programming off Kuwait & Sri Lanka
‘Saritaa is a rare combination of talent, commitment and outstanding professionalism. We look forward to her expertise to help us in driving our vision of being seen as specialists in the ‘Kids and family ‘content space’said Anil Sanjivan, Founder & CEO, The Ideas Box
“Working with The Ideas Box is a creative person’s dream. There is freedom to innovate, experiment & create which is very rare in today’s media space “said Saritaa