SapientNitro Acquires Clanmo

Gurgaon : SapientNitro, part of Sapient has announced that it has signed an agreement to purchase mobile agency Clanmo, based in Germany.

The acquisition strengthens SapientNitro’s existing capabilities to provide clients with outstanding end-to-end mobile expertise and further enhances its unique offering for multi-channel marketing and multi-channel commerce in the European and, particularly, the German market. Together, they will help SapientNitro’s global clients gain competitive advantage amidst the communication and transaction disruption caused by mobile, and to mobilize their businesses by redefining how they engage with customers.

“We’ve seen great demand for immersive mobile-based experiences in Europe,” said Dr. Christian Oversohl, managing director, SapientNitro Europe. “Mobile is quickly becoming the communication and shopping vehicle of choice for consumers; along with advances in smart phones, tablet computing and touch-screen vending, it is bridging the gap between marketing and sales.”

Continued Oversohl: “With the addition of Clanmo, we strengthen our mobile bench in Europe which, alongside our deep capabilities the U.S., will accelerate our ability to help clients meet the changing customer behaviors and expectations triggered by mobile. Clanmo is renowned for the high quality and breadth and depth of its mobile services, and we’re excited to have them aboard.”

Clanmo is a full-service mobile agency that focuses on strategy, communications, design, and technological implementation. Its solutions range from mobile marketing and mobile brand experience, to m-commerce and mobile social media. In the dynamic mobile market segment, Clanmo is a leading mobile agency in Germany, with 50 employees located in Cologne. Through work with clients such as Audi and Lufthansa, Clanmo has a demonstrated ability to partner with clients on both mobile marketing and mobile transaction solutions.

SapientNitro purchased Clanmo from MindMatics AG, which previously operated three divisions: mobile payment (mopay), mobile content (melonmobile), and Clanmo, an end-to-end mobile marketing services agency. As MindMatics decided to strategically focus on mobile payment solutions, it has sold 100% of its equity stake in Clanmo to SapientNitro, effective July 1, 2011.

“With SapientNitro, we’re thrilled to have found a one-of-a-kind partner that’s committed to redefining the marketing and technology space, and allows us to strategically broaden our services in the areas of mobile marketing, mobile brand experience, and mCommerce,” said Joachim Bader, managing director, Clanmo GmbH. “Aside from the strategic fit, we share a strong cultural identity that surely will facilitate the integration,” added Felix Heimbrecht, managing director at Clanmo.

Clanmo will retain its current management team and offices.

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