ibibo.com has announced the appointment of Sanjay Bhasin as the Executive Vice president, Revenues and Business Development. In this role, he will drive advertising sales and business development functions that drive monetization for all of ibibo.com’s properties. Sanjay has 18 years of experience and has played a critical role with different media and entertainment houses. He has been part of many founding teams of various businesses like radio and television ventures of Times of India and Walt Disney’s launch in the country.
“We are delighted to have Sanjay come on board on ibibo. Sanjay has built successful business from a start up level and brings with him a rolodex of experience across functions and media industries – TV, Radio and Internet,” commented Ashish Kashyap, CEO, ibibo.com.
“I am really excited on joining IBIBO as it starts its march of becoming a truly mega internet brand. With its exciting value proposition in Talent expression and entertainment, the IBIBO community is bound to grow leaps and bound in the coming year,” opined Sanjay Bhasin, the newly appointed Executive Vice President, Revenues and Businesses Development, ibibo.com.
Before joining ibibo.com, he was VP, Network Sales of UTV channels. Under his leadership, UTV successfully penetrated all key clients in targeted categories such as FMCG, Automotives, White Goods, Financial Services and Entertainment – acquired over 105 clients in UTV Movies and 74 in World Movies in less than 7 months. Before his stint with UTV, Sanjay was the Associate Director at Walt Disney India. During his tenure with Disney, he built the ad sales team from scratch. He conceived & implemented an experiential approach to sales resulting in a 40 per cent market share in the inception year. Thereafter, the business was grown by 258 per cent from 2005 to 2006.
Prior to Disney, Sanjay worked with many early stage businesses and launches, such as MTV, Indiatimes.com, Buena vista (Disney & Lalit Modi’s JV) and Times Group (Times FM and Times TV), among others.