Sania Mirza to endorse Cadbury Bournvita Li’l Champs

Cadbury India has appointed tennis player Sania Mirza to endorse its newly launched variant, ‘Cadbury Bournvita Li’l Champs’. As part of the promotional campaign, the company will launch a television commercial during the 1st week of March. The commercial will depict Mirza’s transformation from a toddler to a tennis champ after the consumption of the new product.

Cadbury will also run promotional campaigns across media platforms including outdoor, Internet and the radio.

Cadbury India executive director-marketing Sanjay Purohit said, “The core proposition of Bournvita Li’l Champs is to provide mental alertness and physical fitness in the age group of 2-5 years”.

Source:Bombay Adclub

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