Cadbury India has appointed tennis player Sania Mirza to endorse its newly launched variant, ‘Cadbury Bournvita Li’l Champs’. As part of the promotional campaign, the company will launch a television commercial during the 1st week of March. The commercial will depict Mirza’s transformation from a toddler to a tennis champ after the consumption of the new product.
Cadbury will also run promotional campaigns across media platforms including outdoor, Internet and the radio.
Cadbury India executive director-marketing Sanjay Purohit said, “The core proposition of Bournvita Li’l Champs is to provide mental alertness and physical fitness in the age group of 2-5 years”.