Sangeet Pillai rejoins BBDO New York

Sangeet Pillai, director strategy planning at BBDO India, has decided to move back to the US. He has completed a two-year stint with Omnicom’s youngest agency.

Pillai was based in Mumbai and was incharge of the global planning for emerging markets on Procter & Gamble’s Gillette brand. He also managed the planning for other key BBDO projects such as Nimbooz, Quaker Oats and Aviva.

“Sangeet joined us two years ago as part of the core start-up team. We gained immensely from his worldwide perspective and knowledge of brands in developing nations. Sangeet brought in disciplines and processes and pioneered the planning department that was central to the agencies output. We are fortunate to have had Sangeet with us at the formative stage of the agency. We wish him the very best for his next assignment on his return to BBDO New York.” said Josy Paul.

BBDO India recently appointed Arindam Sarkar as vice president, strategic planning. Prior to this Sarkar had a stint with O&M Delhi where he was the senior planning director. He will be reporting to Ajai Jhala, CEO, BBDO India and will be working across projects in Delhi and Mumbai as well.

“We are really excited to have attracted a talent like Arindam who has an eclectic background in music, digital and advertising. Planning at BBDO is not a department, it is an integral part of our culture and at the heart of all our brand ideas such as Education is Insurance for Aviva or Front Foot Pe Chabao for Wrigley’s Doublemint or Ekdum Asli Indian for Nimbooz or Mood ko do Lemon ka Lift for 7 Up or The Mission to Make India Heart Healthy for Quaker. We believe that brands in the new decade will need an infusion of action oriented ideas- ideas that consumers can use in their lives. Arindam shares our vision of developing brand ideas that actively engage people.” said Jhala.

Source: Bombay Adclub

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