Sandip Roy has been appointed as technical advisor of MediaCom Indonesia. He relocates to Jakarta from MediaCom Singapore where he was director Asia Pacific on Team P&G.
Roy reports to Alex Crowther, Singapore-based CEO Asia Pacific MediaCom.
Comments Crowther, “Indonesia is a top priority market for us at MediaCom and it’s great that we have someone like Sandip who knows MediaCom, our clients and Indonesia to further lead our growth.”
With more than 14 years’ industry experience, Roy joined MediaCom in 2009 from a regional business director role at UM, working with multiple clients with a key focus on managing the MasterCard business for APAC, Middle East and Africa as a regional lead for the global business.
Sandip Roy’s experience in Indonesia and Southeast Asia started with three years at StarCom Worldwide where he joined as Jakarta-based AOR director on P&G, leading a large team with a thrust on holistic communications backed with strong media and market research. Roy subsequently became Singapore-based associate (regional) director – strategic planning – P&G ASEAN markets (including Indonesia, Malaysia, Thailand, Singapore, Vietnam).
Roy’s career started with Media Direction in Kolkata/New Delhi, then contract advertising with the WPP Network in Kolkata, before joining Zenithmedia, Kolkata/Mumbai). He moved to MediaCom Mumbai in 2003/05 as associate media director before stints as business director Interactions Bangalore, and as project director at DMA BrandingMumbai.