Sandeep Goel has joined Mudra Connext as vice-president and branch head, Delhi. He was previously vice-president of the Indian Cricket League (ICL), where he handled sponsorships.
Manas Mishra, executive vice-president and country head, Mudra Connext, says, “Sandeep will add a lot of value to all our clients in Delhi across traditional and non-traditional media and will also help us win a lot of new businesses, even in a year when the economy has slowed down.”
In fact, Goel started his career with Mudra in the media planning department in 1994. He says that his decision to join Mudra was influenced by his previous association with the organisation. He adds, “Over the years, Mudra has grown a lot and it now aims to provide holistic marketing solutions to clients rather than provide just a single service.”
Goel will be responsible for maintaining the current client base by offering better solutions to their business needs. He will also focus on adding more clients to the existing list. Mudra Connext’s clients include Jyothi Laboratories, Spice Mobile, MTV, HBO, Yatra.com, Zydus Cadilla and Pantaloons.
Goel is a B.Tech from IIT Kharagpur. Over the years he has worked with JWT, Maxus and Group M (where he was national business director on the sports unit). His clients have included Hero Honda, Pepsi, KitKat, Rasna and Hindustan Times.