Sampurn Media after establishing itself in the competitive field of News Syndication Service, has decided to give some tough competition to the established players of ‘Online Advertising’ in India with its new Ad Programme called ‘Sampurn Ads’.
“In online publication business, two integral ingredients are – Content and Advertisement. Without content, a publisher can not expect traffic, and without advertisement, he/she can not afford the day to day expenses of publication. Hence, after supplying the publishers with ‘Content’, it was very natural for us to look at their other need – Advertisement. So, here we are, supplying online publications with all its needs. They don’t need to run around gathering stories and then wooing advertisers.” Sampurn Anand , CEO , Sampurn Media said.
It is notable here that Sampurn Media is already catering well-established daily newspapers like The Telegraph, The Statesman, The Asian Age, Deccan Chronicle, Deccan Herald, The Hindu, Rajasthan Patrika and Punjab Kesari.
But adding ‘Online Advertising Solution Provider’ tag to it, the company has further strengthened its position in the field of online business.
Sampurn Media, the parent company of ‘Sampurn Ads’ was launched in January 2006 with the whole intension of providing online publishers with two of its much needed elements – ‘Content’ and ‘Advertisements’.
‘Without content, a publisher can not expect traffic to its website and without ad-revenue, he can not meet its day-to-day expenses ‘ , adds Anand .