SALT Branding, an integrated brand consultancy that helps leading Fortune 500 and start-up companies achieve their business objectives, announced its annual Trends in Branding review, an independent look at some of the latest opportunities and threats facing businesses and brands over the coming year.
Trends in Branding looks at how social, environmental and technological changes influence brands and the businesses that build them. The review is an insightful reference for business and marketing professionals looking to stay on top of what’s going on in today’s rapidly changing world and the trends they can leverage to ensure their brands stay relevant to their customers.
Some of the ten trends profiled this year include how brands can deal with the global economic recession, the increased role of social networking and mobile technologies, the increasing role of the superstar consumer, the aggressive expansion of trademarks and intellectual property, and the changing role of innovation through design.
“Sometimes you just can’t see the forest for the trees,” said Paul Parkin, Founding Partner at SALT. “We get so caught up in the day-to-day tactics that we can miss the bigger, strategic picture … that’s exactly what this review does, by taking a step back to see where branding is really going.”
SALT Branding is an integrated brand consultancy that helps leading Fortune 500 and start-up companies achieve their business objectives. SALT is a senior team of creative strategists and strategic creatives that combine left-brain logic with right-brain creativity to create, manage and grow leading brands that drive business results.