To promote Saif Ali Khan’s forthcoming film ‘Love Aaj Kal’ in unique Mirchi style, Radio Mirchi has seamlessly integrated its radio character SUD with the character Saif Ali Khan is playing in the movie .As part of the association, Saif Ali Khan is heard providing love-tips and suggestions to SUD on how to woo his love interest Suchi Smita on the humour sparkler “Hassi Ke Phooarey” aired on Radio Mirchi.
Only time will tell whether all this advise that SUD has been getting over the last 3 weeks will help finally help him achieve his objective. But you can’t go too wrong with the nawab as your personal advisor.
What’s more? Saif did not restrict himself to helping SUD alone…. RJ Saif was heard extending a helping hand to Mumbaikars by solving their love problems with RJ Meera and Suren on Mumbai’s favourite evening drive time show ‘Sunset Samosa’ today. Besides talking to them LIVE and giving them lessons on Loveology, RJ Saif was heard sharing interesting insights and anecdotes about his latest movie ‘Love Aaj Kal’, behind the scenes gossip, his favourite scenes and much more.
Expressing his opinion about the unique promotion, Tapas Sen, Chief programming officer, Radio Mirchi said, “We created this special property to subtly promote the movie and also offer entertainment value to the listeners. Our listeners relate to SUD and over time, SUD as a character has evolved larger than life. We would like extend our gratitude to Saif Ali Khan for his support in providing personalised tips to our cool dude SUD and to the listeners on how to woo their beloved.”
Saif Ali Khan says “I enjoyed the interaction with Sud and I think Hassi Ke Phooarey is a brilliant concept. I wish Sud all the best with his love life though he still sounds a little disturbed about it. All the best and hang in there”