Keeping with its core philosophy of “by-for-of the common people”, the 24×7 Hindi News Channel was launched by three commoners (Aam Admi) from Rajasthan, Madhya Pradesh and Chhattisgarh, at Hotel Shangri-La, in the presence of Shri Ghulam Nabi Azad, Hon’ble Union Minister for Health & Family Welfare, Govt. of India.
Present at the launch of the nouveau channel were many eminent personalities from Politics, Media, Arts & Culture. Accompanying Shri Azad, the “Chief Guest” of the occasion, were “Guests of Honour” – Shri Shivraj Singh Chauhan, Hon’ble Chief Minister Madhya Pradesh, Shri Digvijay Singh, General Secretary AICC and Shri Syed Shehnawaz Hussain, Ex-Union Minister & National Spokesperson, BJP. The welcome address was given by Shri P. S. Baghel, Founder & Owner, Sai Prakash Group followed by keynote address Shri Azad.
The highlight of the launch event was a conclave on “Role of Media in Democratic Movements”. The list of speakers, on the occasion, included well-known names: Shri Punya Prasoon Vajpayee (Consulting Editor, Zee News), Shri Vishal Bhardwaj (Indian Film Director), Shri Sudhir Tailang (Eminent Cartoonist), Shri Rajender Singh (Water Conservationist & Ramon Magsaysay Award Winner) and Shri Nida Fazli (noted Indian Urdu Poet).
Speaking on the occasion, P. S. Baghel, CMD, Khabar Bharti and Founder & Owner, Sai Prakash Group, said, “Excellence, reliance and prompt service has always been the forte of Sai Prakash Group. We are extremely happy with the launch of Khabar Bharti, our news network, which is based on the philosophy of striving hard for the establishment and sustenance of an environment of trust and service for our valuable customers.”
Nazim Naqvi, Channel Head, Khabar Bharti, said, “Khabar Bharti’s mission is to reach the cutting edge of progress by reaching millions of homes and keep them updated every second via highly equipped news-rooms and transmission techniques. Our vision is that Khabar Bharti should become India’s No.1 News Channel covering the Hindi-belt of India. The channel has an interesting line-up of programmes and it will be showcasing the facts in an honest and unbiased style.”
The launch event climaxed on a high note with the ravishing performance of playback singer Rekha Bhardwaj and Bollywood actress Udita Goswami, Zenith Dance Troupe and Lazer Dancing Girls (Lazer Show).