Sahara Next organizes seminar on 'Internet and Mobile Marketing'

Mumbai: Sahara Next, the IT Company of Sahara India Pariwar, today organized a one day seminar on ‘Internet and Mobile Marketing’ in association with Internet and Mobile Association of India (IAMAI), a not-for-profit industry body with mandate to expand and enhance the online and mobile value added services sectors and Association of Knowledge Workers Lucknow (AKWL), a charitable and non-profit educational organization for dissemination of knowledge, at Club House, Sahara Shaher, Lucknow.

The seminar was organised to highlight the Industry Insights of Best Practices for Internet and Mobile Marketing. The effort was to interface Industry Leaders with companies having potential to understand and add value to their operations through industry proven techniques and practices. The Chief Guest for the event was Mr. S B Singh, DDG – N.I.C, U.P.

Speaking on the occasion, Anand Sinha, Head – Operations, Sahara Next said, “In this digital age, a platform for SMEs to get an insight into the industry trend on leveraging cost effectively on mammoth wireless customer base and ever increasing internet reach, ushers an opportunity for the SMEs to reach out to world. It’s a proven model and small companies have proactively taken advantage of the opportunity to reach out to their prospective customer base, globally.”

The seminar included panel discussions and workshops on various aspects of Internet and Mobile Marketing. The first round of panel discussion was on ‘Online Marketing – Great Tool for SMEs’.

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