SAB, India’s only family comedy entertainment channel is now launching an innovative radio property titled ‘SAB ke Daamadji’. This radio property is being launched on Radio Mirchi and Fever to connect with radio listeners across hindi speaking markets.
The show ‘SAB ke Daamadji’ is a light hearted radio spot in which the character of Daamaadji narrates funny anecdotes about various family members in his typical manner. All the members of the family are extremely fond of him and his stories. The listeners would also get hooked to the mannerisms and anecdotes of Damaadji.
Commenting on this strategy Mr Anooj Kapoor – Business Head SAB stated, “ ‘SAB ke damaad ji’ is in line with the core values of SAB and aims at bringing a smile on the listeners face. This is an effort to create a brand touch point for the entire family on radio & get closer to our growing audience base”
Damaada ji has been conceived by SAB as a 6 month long brand property on these radio stations. Sunil Grover lends his voice to this lovable family man. A video avtaar of Damaadji will also be launched shortly on SAB.