San Juan : Badillo Nazca Saatchi & Saatchi, Puerto Rico’s most creative agency, for the third consecutive time was named Agency of the Year at the 29th edition of the Cúspide Awards, sponsored by the Puerto Rico Advertising Agency Association. The agency has received this distinction in 6 of the 9 years since this award was incorporated to the Cúspide festival. Additionally, Badillo won 8 awards, including 3 Silver and 5 Bronze, plus 5 Finalists. No Grand Prix or Gold awards were given this year at this festival. Toyota was voted Client of the Year by the jury. The award ceremony was held May 13 at La Concha Hotel.
The TV campaign “It’s Love” developed for Toyota Yaris and its component spots “Firemen” and “Airport” received 3 Silver awards. Bronze awards went to Toyota Parts & Service “Bird Cage” TV commercial, to Lexus RX “Wrinkles/Man” and “Wrinkles/Woman” print ads and to Fondos Unidos (United Way) “Kids” TV and “Path” radio spots.
Agency president Erasto Freytes commented: “I am elated at conquering once more the coveted Agency of the Year distinction in Cúspide, shortly after our recent wins at FIAP. Once again, our agency’s ideas have stood out among those of our competitors, a reflection of the intense passion and commitment of our team to excel in what we do. I’m very proud of our people.”
To which the agency’s general creative director added: “Over time, we have consistently maintained our creative excellence and this is important. In moments of economic duress and crisis, ideas are of enormous value to brands. We have kept our bar at a high level for many years and this is good for our clients. To have as a partner an agency which stays on top for such a long time is a reassuring factor to any client.”