Saatchi & Saatchi launches new Toyota RAV4 campaign

Toyota_RAV4_Hero_campaignThis week saw the launch of the new Toyota RAV4 campaign conceived by Saatchi & Saatchi New Zealand, which celebrates the inherently adventurous spirit in all Kiwis.

The TVC, launched on 1stApril, tells the story of a Toyota Dealer and a prospective customer who decide to take a little detour from the standard test-drive…It’s a tale of fun, daring, brotherhood and of course, a car that’s up for anything.

The television ad forms part of an integrated campaign, which talks to the potential for adventure in all of us. The adventure expands to Adshels, National Press, digital banners, point of sale and an ongoing social and direct strategy.

Slade Gill and Brad Collett had this to say about the campaign: “ At the heart of the campaign is this idea that adventure doesn’t have to exclusively reside in tropical jungles or on some icy tundra. Adventure is about making a tiny change to your daily routine because something awesome might come of it…okay, and it’s about joyrides.”

Credits:

Client – Toyota NZ
General Manager Of Marketing – Neeraj Lala
Marketing Manager – Andrew Davis
Marketing – Craig Burton
Agency – Saatchi & Saatchi NZECD – Antonio Navas
Creative Director – Slade GillCreative Group Head – Art Director –Brad Collett
Senior Designer – Ross Davies
Head of Content – Jane Oak
Agency Producer – Anna Kennedy
Head of Planning – Murray Streets
Group Account Director – Marcelle Baker
Account Director – Joe Claughton
Account Manager – Hannah Nathan
Media Director – Sally Falconer

Production
Production Company – Thick As Thieves
Director – Leo Woodhead
Exec producer Nik Beachman
Producer – Nikki Smith
DOP – Ginny Loane
Editor – Tim Mauger

Online – Blockhead / Stefan Coory
Audio Post – Franklin Road
Soundtrack -“Run to Paradise” (Carr/Gable) published by Mushroom Music Arrangement and production – Milon Williams for Franklin RdSong search and licensing: Jonathan Hughes for Franklin Rd
Sound Engineer – Shane Taipari

Partners
Media Agency – Starcom
PR Agency – Wright Communications
Digital Agency – AIM Proximity Wellington

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