With feedback on Telecom’s Facebook, YouTube and Twitter pages being almost universally positive and their Facebook page swelling with an additional 4000 fans, the campaign looks set to be one of the year’s favourites.
The first TVC in the series introduced the world through the eyes of the excitable eight-year-old and his pet turtle. Together the pair will showcase the wonders of modern communications technology.
Saatchi & Saatchi New Zealand Executive Creative Director, Antonio Navas said that the campaign was designed to remind us just how amazing the time we’re living in really is. “Tommy and Boris have been created to tell a story about connection, which is ultimately what telecommunications is all about.”
The challenge for Saatchi & Saatchi was to remind New Zealanders about the local telecommunications provider’ place in keeping Kiwis connected with each other and the world in a sector increasingly populated with internationally-owned competition.
After recently bringing its once-divergent business units and products under a single structure, Telecom needed a new integrated promotional vehicle to convey all of its offerings under one unifying thought. Tommy and Boris were Saatchi & Saatchi’s solution for the iconic New Zealand brand.
The good news for Tommy and Boris fans is that the popular pair will continue to share their take on life via TV, print, digital, radio, outdoor and in-store channels for the foreseeable future
Agency: Saatchi & Saatchi New Zealand
Client: Telecom New Zealand
Executive Creative Director: Antonio Navas
Creative Directors: Guy Roberts, Corey Chalmers
Creative Team: Matt Campbell, Simon Pound
Agency Producer: Jane Oak
Account Service: Sarah Williams, Brendon McLean, Rachael Williams
Planner: Murray Streets, Ben Fielding
Production Company: Robber’s Dog
Director: Luke Shanahan
Film Producer: Mark Foster
Editor: Tim Mauger
Post production: Assembly (3D) and Blockhead
Music composition: Franklin Rd / Jonathan Bree
Audio Post: Franklin Rd / Shane Taipari