Saatchi & Saatchi Celebrate ‘Selfie Mania’

selfie_saatchiSaatchi & Saatchi Thailand have launched their first campaign for Huawei and the Honor 3C mobile this week with ‘Selfie Mania’, an idea that looks at the lengths people go to capture the ultimate image.

The campaign kicked off with a film released this week and is further rolling out into trade, PR & Social this month, encouraging people to share their selfie madness across the Thai ecosystem.

Saatchi & Saatchi Thailand’s Executive Creative Director Nuntawat Chaipornkaew said, “The idea is a fun way to celebrate the madness that is the selfie phenomena, and create user generated social currency for Huawei. We just hope users play safe while creating their photos and don’t lose their heads or arms in the experience!”

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