Regional Public Relations (RPR) India’s Regional PR Agency has announced extensive expansion plans. The agency will cater to the need of burgeoning requirements of PR Agencies, Corporate Houses, Advt & Marcom Agencies & Event Management Agencies having focus on rural India .
Commenting on the launch of RPR’s North & Central India operations Mr Vivek Sood, Chief Operating Officer and one of the co-founder of Regional Public Relations said, “Being in PR Industry over a decade, we felt strong need of a PR Agency which can support the regional / rural marketing campaigns of corporate word in a much more professional manners and at RPR we are here to bridge the gap between City and Country”
Headquartered in Delhi to begin with RPR will exclusively focus on the 12 states of Hindi heartlands including UP, Punjab, Haryana, Himachal, Rajasthan, J & K, MP, Bihar, Jharkhand, Chhattisgarh and NCR part of Delhi. The vast network of RPR includes smaller towns like Abohar, Bhatinda, Barnala, Patiala, Gorakhpur, Varanasi, Haldwani, Bhilai. Dhanbad, Palampur, Mandi, Shimla, Panipat, Karnal, Sirsa, Rohtak, etc in addition to all the state capitals and major towns of North & Central India.
“Over the years, media has become highly regionalized and one can’t cover the entire nation by undertaking PR Activities in 6 metros. Today, by doing a press-conference / a media event or a product launch in Chandigarh / Ludhiana one can not reach entire Punjab leave apart the whole of North India. Hence, the need to regionalize the PR activity in order to multifold / enhance the bottom-line, further added Mr Sood
Today people are increasingly looking for more sophisticated and strategic communications via media. Clearly we are ideally placed to understand the dynamics of both regional and national media and to set new standards for the PR industry in the regions. The RPR’s specialization will be providing an interface to the companies who intend to take up regional pr services along with qualitative delivery through our wide spread network in regional / rural belts.
In the time of recession, Regional PR is going to be a big success for especially for those companies who are taking their brands to the door steps of the people and there is a budget constraint.
“Achieving positive media coverage demands a considered strategy, finely tuned messages and a consistent approach. Your relationships with key journalists and industry influencers have to be developed and nurtured We can also provide organizations with the tools and techniques required to manage, monitor and measure their PR programs” concluded Mr. Sood