New Delhi :Vdopia, the leading online and mobile video monetization player has announced that Nexus Venture Partners recently invested $4 million in their Series-A funding round. Vdopia has also appointed Rohit Sharma as its new President and CEO. He will work with company co-founders to continue to grow revenue and lead the company’s continued growth in enabling new business models for digital media as new content and television based content continues to rapidly grow online. The experience and expertise of the new investors will help Vdopia to further accelerate and consolidate its leadership position.
Through its innovative and pioneering ad platforms/units, in a short span of two years, the company has experienced enormous growth and today is the leader in the online video monetization space. Some of its recent innovations like Talk2Me ad platform, Live Streaming Ad Insertion, Video pre rolls, have helped them achieve the default video monetization player in the market.
“Building on its innovations in integrated video advertising platform, Vdopia is pioneering new, integrated advertising experiences for online consumers in India,” said Suvir Sujan, co-founder of Nexus Venture Partners and a Vdopia board member. “We invested in Vdopia with the firm belief that digital content and new media markets show great potential for radical growth, and the founding team at Vdopia is accelerating innovation in a new generation of digital media platform for advertising in traditional online and new media markets. Nexus Venture Partners is looking for the best investment opportunities in USA and India and Vdopia is an outstanding example of a startup company addressing cross-border markets with a unique set of products.”
“Online Video advertising in India is growing at 300% led by Vdopia. Vdopia Ads are complimenting the TV Campaigns and are now must buy for marketers.” echoed Vdopia co-founder Saurabh Bhatia. “Vdopia welcomes investment from Nexus, which has been actively involved in shaping our strategy and development since we founded Vdopia. Together, we renew our commitment and mission to enable brands in delivering the most inviting and inclusive advertising online.” Srikanth Kakani, co founder added “We are working towards our goal for making Vdopia the next great digital media company based on ground-breaking technology and tapping in to one of the largest markets in the world – advertising.”
A Silicon Valley entrepreneur, Rohit Sharma has experience in the venture capital industry and has held technology leadership roles with such companies as ONI Systems. As EVP and CTO of ONI Systems, Rohit Sharma created the optical switching technology that paved the way for the foundation of ONI in 1997. Rohit also was a member of the investment team at Mohr, Davidow Ventures (MDV) in the Information Technology area before arriving at Vdopia.
“I’m very excited to join Vdopia, an International new media pioneer that is delivering market-beating results for major brand advertisers through a combination of innovation and a unique focus on the consumer,” said Rohit Sharma. “Advertisers are always looking to meet the ever-changing needs of consumers, to respond to emerging technologies, and Vdopia is perfectly placed to lead the way. As more consumers come online and spend an increasing amount of time online, Vdopia is very well positioned to drive the monetization of this market trend. This investment by Nexus will give us the resources to execute our growth plans and transform the advertising experience for brand advertisers and consumers alike.”
“Vdopia is enabling television quality content to be delivered online supported by a wide variety of advertising formats including all video and rich-media display advertising,” added Chhavi Upadhyay, co-founder “Vdopia is leading innovation in delivering single platform solutions for content owners and publishers that, for the first time, matches the consumer expectations and is rooted in next-generation and highly scalable cloud-based computing platform. Unlike other Internet advertising solutions, the company’s integrated video and advertising platform offers the complete range of engaging ad formats, including ad insertion in live streams for broadcast.“